How your target audience searches and uses the internet.When to make major or minor changes to your website.Once you gather your hourly traffic data, you may be able to make better-informed decisions regarding: Why You Should Be Looking at Website Traffic by Hourĭigging further into your website traffic and looking at hourly traffic allows you to get a better understanding of how and when people are using your website. It allows us to see traffic sources, regions and more, but did you know Google Analytics can also provide you with website traffic by hour? This is part of the reason why we, as marketers, are constantly craving more data, because the more data we have, the more strategic we can be in our marketing.Īs most of us know, Google Analytics is a great hub of information when it comes to our websites. We use data to measure the success of our endeavors and help us formulate our next steps. In the world of marketing, we live and thrive off of data.
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